FENDI
BAGUETTE OR PEEKABOO?
I love my Baguette but… I’m so Peekaboo but even so. I could be a Baguette girl. I should be a Baguette girl. Would it hurt so much to swap? I just wanna try it the other way…
With the classic Baguette and Peekaboo bags, Fendi's most recent campaign, For Yourself, is a potent representation of attitude, individuality, and choice. These bags are much more than just accessories; they perfectly capture the essence of Fendi, which is a blend of strength and style, easy grace, and unquestionable power.
Enter KATSEYE, the perfect muse for this campaign. With effortless grace and undeniable charisma, KATSEYE captures the true spirit of Fendi. It’s not just about looking good (although that’s a given)—it’s about embodying the essence of the brand: bold, unapologetic, and totally captivating.
The Fendi Baguette is a classic. Launched in 1997, it’s evolved over time but has always kept that one-of-a-kind shape and irresistible charm. The Baguette says “I’m here” without saying a word—it’s the ultimate bold statement for anyone who loves to stand out. In the For Yourself campaign, the Baguette radiates confidence and flair, making it the perfect accessory for those who like to make an entrance.
Then there’s the Peekaboo—just as iconic but with a quieter, more mysterious vibe. The Peekaboo is all about understated strength. It’s sophisticated and versatile, with a subtle elegance that’s not loud but still packs a punch. In this campaign, the Peekaboo represents inner power and refined beauty, making it the perfect choice for those who appreciate the beauty of simplicity.
This campaign is about more than just bags. It’s about the choices you make, the way you express yourself, and the attitude you carry with you. It’s a reminder that fashion isn’t just about trends—it’s about reflecting who you are. Whether you lean towards the boldness of the Baguette or the quiet strength of the Peekaboo, Fendi is about celebrating individuality.
The For Yourself campaign invites you to choose. Do you love the statement-making energy of the Baguette? Or are you drawn to the subtle power of the Peekaboo? Fendi is here to remind you that style is personal. It's not just about the bag—it’s about your attitude, your choices, and how you wear your confidence.
