HAVAGOODEN
HOME FOR GOOD
Among the many brands at the 2025 Seoul Living Design Fair, one name stood out—HAVAGOODEN. From their very first appearance, they captivated visitors with their fresh energy and innovative approach, ultimately winning the <Living Design Award> for Best Product. Their presence was nothing short of striking, and the furniture they showcased carried meaning that extended beyond mere objects, encompassing space, people, and time.
conveys a warm message, “akin to a friendly greeting upon returning home." Their vision goes beyond creating functional furniture—they aim to craft pieces that welcome you after a long day and create a comforting space. Their philosophy is clear: while furniture serves a practical purpose, it should also become a companion in the spaces where we live. This is why HAVAGOODEN’s designs are not just about form and aesthetics but about becoming an integral part of the user's everyday life. The name conveys a warm message, “akin to a friendly greeting upon returning home." Their vision goes beyond creating functional furniture—they aim to craft pieces that welcome you after a long day and create a comforting space. Their philosophy is clear: while furniture serves a practical purpose, it should also become a companion in the spaces where we live. This is why HAVAGOODEN’s designs are not just about form and aesthetics but about becoming an integral part of the user's everyday life.
At the 2025 Seoul Living Design Fair, HAVAGOODEN's booth embodied this philosophy perfectly. Designed like a work of art, the booth captured the beauty of everyday moments, blending the warmth of a late afternoon glow with soft shadows. The message was clear—furniture is not just an object but a companion that welcomes you at the end of the day and ushers in a new one. This left a lasting impression that HAVAGOODEN is not merely a brand that sells furniture but one that delivers an emotional experience.
A standout piece that exemplifies their philosophy is the ‘Nap Sofa’. Its subtly angled armrests and legs, along with precisely engineered angles, allow users to comfortably adopt various positions. These small design details enhance comfort, proving that minor changes can make a significant impact on daily life. Under the belief that “small differences create big changes,” HAVAGOODEN continues to create furniture that enhances everyday comfort.
Leading HAVAGOODEN is designer Moon Seung-ji, who plans to launch their first collection this April at their showroom in Hannam-dong, Korea. The brand is also preparing exciting collaboration projects with international designers and brands. Their journey is set to expand beyond Korea, with a capsule pop-up exhibition scheduled for later this year, further solidifying their presence in the global design scene. HAVAGOODEN is not just a furniture brand—it’s a brand sharing its unique worldview with the world.
HAVAGOODEN’s designs go beyond aesthetics and functionality, considering the emotional flow that users experience in their daily lives. Their furniture does more than simply fill a space—it reflects thoughtful consideration of how the space will be used and what emotions it will evoke. In this sense, HAVAGOODEN offers more than furniture; they provide a trusted companion for everyday life, always by your side.
