A Parade of Possibilities
The fashion world is abuzz with speculation over who will step into one of the most prestigious roles in luxury: the artistic director of Chanel. Virginie Viard, who succeeded Karl Lagerfeld following his death in 2019, has announced her departure after five years at the helm. This marks the end of an era for the French fashion house and leaves a vacancy that has ignited both excitement and intense debate within the industry.
For months, rumours have swirled about potential successors, creating a buzz akin to the anticipation of a blockbuster premiere. High-profile names have been floated, each bringing unique qualities that could reshape Chanel’s future.
The Contenders
At the top of the rumour mill are established powerhouses like Hedi Slimane, the current creative director of Celine. Slimane, a longtime friend and admirer of Lagerfeld, famously inspired the German designer to slim down to fit into his Dior Homme suits. His rock-and-roll aesthetic and commercial success make him a strong contender, though reports of his departure from Celine remain unconfirmed.
John Galliano, currently at Maison Margiela, is another name generating buzz. Known for his theatrical vision and ability to capture the zeitgeist, Galliano’s recent Artisanal collection left a profound impact, sparking conversations well beyond the fashion elite. With his knack for creating viral moments—a hallmark of Lagerfeld’s Chanel—he is seen as a natural fit.
Nicolas Ghesquière, the creative director of Louis Vuitton’s womenswear, was initially considered a strong candidate. However, his recent contract renewal with Louis Vuitton has likely taken him out of the running. Similarly, Simon Porte Jacquemus, a protégé of Lagerfeld, seems unlikely to leave his thriving eponymous label.
Could a younger, more dynamic force like Jonathan Anderson step in? The 39-year-old designer, who leads both Loewe and JW Anderson, represents a new generation of talent. His innovative approach to blending traditional craftsmanship with contemporary sensibilities could offer Chanel a bold new direction.
Meanwhile, Jeremy Scott, Lagerfeld’s self-declared “only” logical successor, remains a wildcard. With his fun-loving designs and flair for spectacle, Scott could bring a playful energy to the maison.
