PAOLINA RUSSO
Experience the Next Era of Fashion with Paolina Russo’s Pre Fall 25 Collection and AR Changing Room at Dover Street Market
On April 3rd, Paolina Russo unveiled her highly anticipated Sports Capsule Pre Fall 25 collection at Dover Street Market (DSM). The collection blends nostalgic sportswear with bold streetwear, featuring six dynamic looks, including unisex football jerseys and the brand’s signature baggy jeans. This fresh fusion of styles marks a bold new chapter for Russo’s design vision, influenced by her custom creations for NJZ’s Tokyo debut. The collaboration adds a unique twist to the ever-evolving streetwear scene.
NJZ Tokyo Debut and the Inspiration Behind the Collection
The Sports Capsule collection draws direct inspiration from Paolina Russo’s groundbreaking work with NJZ for their Tokyo debut. The unisex pieces, including the football jerseys and baggy jeans, showcase Russo's distinctive approach to blending sport and fashion, influenced by global street culture and the vibrant energy of Tokyo. This collaboration brings Russo’s creative vision to life, offering a modern yet nostalgic take on sportswear.
Visitors to DSM can also experience a cutting-edge addition to the launch—an immersive AR changing room powered by FabriX. This innovative installation allows shoppers to digitally try on pieces from the collection, merging the digital and physical worlds in an entirely new way. It's a unique opportunity to interact with fashion on a whole new level, bridging technology and design in one unforgettable experience.
