window to the soul by olens — A2Z Fashion Magazine

Mar 3

Mar 3 window to the soul by olens

Beauty, A2Z Exclusive, Ad Campaign, Look up for me

They say your eyes are the window to your soul and we are entering the world where you can choose what window to wear depending on your persona of the day. Coloured contact lenses have been a hidden beauty secret among the celebs, especially in the K-Pop industry - an industry well known for demanding absolute perfection from their stars’ from head to toe, and now even the aura you portray from within your eyes. Impacted by their stars, coloured contacts have now become an everyday fashion item within the South Korean audience.

OLENS stands on the top of the lens industry, often worn by big names such as Black Pink, and gained massive publicity from an ongoing collaboration with BTS. With their undetectably natural graphics which imitate the iris of various shades of brown, blue, green, and more make it very convincing to ones looking into the eyes, unlike those we call the ‘lizard eyes’. PUSCON technology which OLENS developed through years of research also ensures the eyes to stay comfortable and most importantly, healthy by increasing the oxygen permeability and protects against dehydration with a unique hydrophilic structure. Truly a beauty and science cocktail.

A2Z has curated some of the most mesmerising contacts from OLENS and created 3 personas on Cameron - get ready to take a dive into her eyes.